So, research your target syndication websites rigorously to learn their preferred content topics, audience demographics, and quality standards. If that sounds like a lot of work, you can simply consult a content marketing expert to find syndication websites in your niche. They will not only streamline your search but also verify website credentials for you. Peak into some of their recent posts and watch out for attribution credits like below:.
Image via Lifehacker. Next, you need to reach out to syndicating sites with a request for them to publish your content. This is best done via email. That way, you can keep track of the conversation and reply promptly. Invest some time and thought into crafting your emails. Since editors of popular websites are busy people, inundated with offers, keep your pitch brief and to the point. You can cite an example or two from their recent posts that you enjoyed reading.
Then, move on to highlight your credentials. Gain instant credibility by quoting your traffic numbers, social media following, and topical authority. Capitalize on the guest posts you wrote in step 1. Try to support your claims with social proof if possible.
Create an email template to scale your outreach efforts. Because Google frowns upon duplicate content. Since you are essentially republishing existing content, you run a risk of being penalized by Google.
Worse still, syndicating platforms enjoy a privileged status with Google, which means your syndicated content may be ranked higher than the originals. In short, your humble blog will be competing with powerful syndicating sites for a place on the SERPs.
It's a content marketing tactic — emphasis on the marketing. Because this is how marketing really works:. Even though it may not be original, it's always a great idea to feature helpful content that benefits your readers and is worth their time. If you run a multiple author blog, you know how challenging it can be to get fantastic authors to commit to writing a post for you. Anyone who is truly a big deal influencer in your industry usually won't have much free time to spend writing a unique blog post just for you.
Asking to feature an influencer's existing content is a much more reasonable ask. They will probably feel honored to be asked by you. If you contribute guest blog posts to third-party sites, republish those on your own blog. Many of the guest posts I've written have been republished on the WordStream blog, linking back to the original. Just remember to seek permission from the site you write for — some publishers ask for a period of exclusivity, usually a few weeks or longer.
Adding syndicated content instantly diversifies your content. It brings something new and valuable to your audience, even if it isn't new to the web. For example, several posts that were first published on the WordStream blog were later featured on top search industry sites like Small Business Trends and Social Media Today.
Usually publishers are willing to make deals provided the quality is there. After all, they know you're busy — and hey, it's free content! However, those publishers usually will only honor the deal as long as the content you're giving them performs up to their expectations. It won't be worth their time and effort if your syndicated content doesn't generate any traffic or engagement. You can also get your content syndicated by becoming a regular contributor for a website that syndicates its content.
For example, I'm a columnist at Inc. So that means I'm publishing to a content syndicator. Medium is a great place to do some self-service syndication. There are lots of great reasons why you should publish on Medium. Here are So target sites that have a big audience and high Alexa Rank as they will have a large reach. Also, getting high-quality backlinks from authoritative sites also comes with the added benefit of improved SEO for your site.
Only syndicate your content on sites that reach your target audience. Reaching a lot of people is important, but not as important as reaching the right people. Only syndicate your content on websites that reach your ideal target market.
Publish the original post on your site first. To get the most benefit out of blog syndication, publish the content on your site first so that your site is recognized as the original publisher. This is important for supporting strong SEO signals and building backlinks. Ask syndication sites to link back to the original post on your site. A part of the reason why you should publish content on your site first is that you want to link back to the original post in the syndicated piece of content.
This leads audiences back to your site and sends positive SEO signals to search engines. As a best practice, link back to the original content on your site, not your main URL or another page. This is one of the top off-page SEO techniques for boosting your visibility in search. To get SEO benefits from blog syndication and avoid search engine penalties , follow duplicate content best practices.
This process tells search engines that you know the content is duplicated and that your post is the original. Noindex is a type of meta tag SEO that tells search engines not to index a page. Start relationships by guest posting.
Start by submitting an original guest post that is written for their audience.
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